How Ranveer Singh has widened the appeal of Gucci to Indians worldwide

https://ift.tt/CT2dnab

Bollywood superstar and fashion supernova Ranveer Singh and the iconic Italian super-luxury brand Gucci have some things in common - influential, innovative, progressive, path-breaking, eclectic, disruptive, unabashedly modern, and have a love for maximalism! This is a marriage made in heaven and so when Ranveer started donning and blazing the internet with breath-taking Gucci ensembles, it seemed like the two were long-lost lovers waiting to be united to create creative disruption in the Indian fashion industry.

And truth be told - Ranveer has single-handedly made Gucci appeal to Indians worldwide because the brand, with its heady style quotient, only appealed to a niche yet Uber-Lux clientele earlier. Ranveer, with his soaring popularity among Indians worldwide, has made Gucci become part of household conversations as he dishes out one incredible Gucci look after another, winning the internet for his eclectic fashion statements wearing the brand.

Who can forget how Ranveer broke the internet by channeling the Creative Director of Gucci, Alessandro Michele in a shoot. From the iconic long hair to the wide-brim hat and statement jewelry, Ranveer scored a hundred again for his brilliant Gucci look. He was also roped in to be the face of the iconic Adidas x Gucci collection as he unveiled some of his favourite looks from the much-anticipated collection, creating phenomenal hype globally in the fashion world.

Ranveer is the best bet for Gucci to build further brand resonance in the burgeoning luxury market in India. Ranveer, who has become the cultural ambassador of India to the West with his associations with FIFA World Cup, NBA, Premier League, UFC, YAS Island, Adidas, etc. is someone who is dearly loved by the youth of the country and his fashion choices have shaped how Indians approach fashion and style today. Ever since Ranveer started donning Gucci, it has spiked the interest Indians have for the brand. So, we feel it’s only a matter of time before Gucci and Ranveer come together for deeper and more strategic partnerships to shape a new era for Gucci in India - a country of about 1.4 billion people, most of whom are in their youth.